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The Current-State Customer Journey Mapping Process
- Understand the objectives of the mapping initiative
- Define Scope
- Collect and evaluate existing Customer data and research
- Hold Journey Mapping Workshops to create target map
- Make your journey map visually compelling
- Socialize and Activate
Customer Journey Map
Assess the Customer Journey and identify and document all your customer touchpoints.
- Pre-purchase touchpoints, Purchase touchpoints, Post-purchase touchpoints
- Present state customer journey and Desired state customer journey
TopCat is your independent reviewer for your Customer Experience.
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