Customer Journey Mapping

The Current-State Customer Journey Mapping Process

  • Understand the objectives of the mapping initiative
  • Define Scope
  • Collect and evaluate existing Customer data and research
  • Hold Journey Mapping Workshops to create target map
  • Make your journey map visually compelling
  • Socialize and Activate

Customer Journey Map

Assess the Customer Journey and identify and document all your customer touchpoints.

  • Pre-purchase touchpoints, Purchase touchpoints, Post-purchase touchpoints
  • Present state customer journey and Desired state customer journey